Scandinavia’s most successful brand in outdoor fashion with more than 70,000 sold jackets yearly. Svea simplicity improved the 2000s version of classic fashion with a soul and a sense of humor. Inspiration from the British and American college life.
Always colorful and with a taste of Sweden.
A Swedish clothing brand run by a fashion family, Wallmanssons, was founded in 1998 by the designer, Kiki, also known as head of the family. Since 2000 the family has been the sole owner of the company, as the other founders were forced to leave their shares.
Svea has, since the beginning, been a family-based business in which all members have been involved in different ways. The operation of the company is now passed over to the younger generation within the family.